Email marketing has come a long way since the early days of digital marketing. Thanks to development by companies like MailChimp and Constant Contact plus integrations from sites like Shopify, Zapier and Salesforce, it’s easy to send targeted, effective emails (and even automate the process!). The type of email you send will largely depend on […]
The 4 Different Types of Facebook Ad Formats – Explained
With 2.41 billion monthly active users, Facebook is an increasingly effective place to advertise your products or service. A quick look into Facebook Ads Manager will reveal several options for Facebook ad format, and it can be overwhelming to figure out which one will work best for your campaign goals. Here’s a cheat sheet of […]
6 Things Your Customers Want to Hear From You Right Now
Everyone is a little overwhelmed by the current situation, so they’re not necessarily thinking about your business or your product or your service. But that doesn’t mean your customers don’t want to hear from you. There’s a difference between promoting to your customers and communicating with them. We suggest doing the latter. Here are some […]
Marketing in the Midst of a Crisis
The effects of the coronavirus are unprecedented for anyone alive today. So, it’s difficult to know the right steps to take for you, your employees and customers. While we don’t have all the answers, we are always happy to have a conversation (schedule a free consultation with us here) whether you need advice or just […]
Scheduled Facebook Post Didn’t Post: What To Do Next
Feeling frustrated because your scheduled Facebook post didn’t post? Wondering why your post says “Scheduled for Yesterday” or some other date that’s already passed? Not sure if you did something wrong or it’s a glitch? Want to know what to do next? We can help. Part of our job as social media writers includes posting […]
How Do I Know if My SEO is Working? | A 60-Second Test
Maybe you’ve hired an agency or perhaps you’re just experimenting with search engine optimization on your own—either way, you’re probably asking yourself, “How do I know if my SEO is working?” After all, how can you know if something is worth your time and money without checking to see if it’s actually doing what you […]
Can I Do SEO On My Own?
It’s a question we get a lot: I’m a small business owner, can I do SEO on my own? The answer is: of course! You can do anything you set your mind to. But there are a few reasons our clients decide to have us do the heavy lifting SEO-wise while they continue to run […]
Is SEO Dead in 2018?
Every once in awhile, some thought leader in the Internet marketing industry comes out with a piece asking “Is SEO dead?” and then pronouncing it officially deceased. The articles usually claim that some other aspect of digital promotion has replaced it: social media, paid search, web design—you name it. But the truth is, SEO is […]
New Year’s Resolutions for Small Businesses: Marketing Edition
As a small business owner or manager, you probably have a few new things you’d like to implement in 2017—maybe it’s spending more time at home and less at the office, or perhaps it’s getting more leads. Whatever it may be, remember not to neglect your online marketing this year, especially if it’s been a […]
5 Stock-Photo Santas to Avoid and Other Holiday Social Media Tips
‘Tis the season for spreading holiday cheer to your customers on social media! Whether you’re a local dentist office or an online retailer, there are plenty of opportunities to engage your audience in fun, festive and fruitful ways this month. However, there’s a right and a wrong way to take advantage of the yuletide spirit, […]
