Read what our experts have to say. We discuss industry tips, standards and best practices for online marketing.
by Ross Cohen
Even during a pandemic, advertising is important. You may have a decreased budget, but that doesn’t mean you have to stop your advertising cold turkey—you may just have to change the way you advertise. Now’s the time to stay visible and connected to your customers and prospects! We’ve laid out some strategies that might help in shifting your Google Ads spending to run a lean, mean ads machine for cost-effective advertising during pandemic conditions.
Everyone is a little overwhelmed by the current situation, so they’re not necessarily thinking about your business or your product or your service. But that doesn’t mean your customers don’t want to hear from you. There’s a difference between promoting to your customers and communicating with them. We suggest doing the latter.
The effects of the coronavirus are unprecedented for anyone alive today. So, it's difficult to know the right steps to take for you, your employees and customers. While we don’t have all the answers, we are always happy to have a conversation (schedule a free consultation with us here) whether you need advice or just someone to bounce ideas off of.
Feeling frustrated because your scheduled Facebook post didn’t post? Wondering why your post says “Scheduled for Yesterday” or some other date that’s already passed? Not sure if you did something wrong or it’s a glitch? Want to know what to do next? We can help.
Maybe you’ve hired an agency or perhaps you’re just experimenting with search engine optimization on your own—either way, you’re probably asking yourself, “How do I know if my SEO is working?” After all, how can you know if something is worth your time and money without checking to see if it’s actually doing what you hoped it would?