The only thing that hates a slow website more than Google are the slow website’s visitors. The more baggage and software your website has to run, the slower it will be. Make sure you or your web company is taking the proper precautions when maintaining a website.
If you’re not familiar with them, you might at first mistake them for typos in a hasty Tweet or Facebook update. What else could explain the random number signs thrown in willy nilly? Either the producer of this content was all thumbs, or they clearly didn’t believe in proofreading before posting. These seemingly accidental pound signs, otherwise known as “hashtags,” are actually intentional and can be quite helpful in making social media updates visible to a larger audience. Before you jump on the hashtag bandwagon, however, there are a couple of things you should know about how and where to use these keyword tags most effectively.
The effectiveness of your online presence hinges on a variety of factors: the budget you put toward advertising, the appearance of the page, and the quality of writing, to name a few. But even a page that seemingly has everything going for it can fail to acquire a large, active following if the content itself is lacking!
Listen up, small businesses! There’s something you should know about Facebook, especially if you’re new to it.
As a growing business, we’ve experienced our fair share of growing pains. In the first year or two, we found ourselves jumping at every opportunity that came our way. Our biggest concern wasn’t bringing on the right clients, just bringing on any clients. No matter what service a potential client wanted, we were willing to take them on.
Ah, social media. Love it or hate it, there’s no denying that it has become a powerful tool for businesses to advertise services and connect with customers. You have a variety of platforms to choose from: Facebook, Twitter, LinkedIn, and GooglePlus are just a few! In this blog, I’m going to offer three suggestions on how to effectively market your brand on the world’s biggest social network: Facebook.
You’ve spent countless hours and thousands of dollars making your website look pretty. At this point, your website should be a well-oiled machine that brings you business. The contact form is the number-one tool for getting you the information you need to conduct a successful sale. If your contact form isn’t simple and easy to fill out, don’t expect your visitors to waste their time providing you this information.
Gain Trust By Displaying Personality
The days of cheesy, boring, generic stock photos are far behind us. Is your website essentially a portfolio of stock images surrounded by text? Don’t fall into the same mistake many of your competitors may. Customers want to know who they’re working with. By using real photos of your facility and staff, you remove a barrier of uncertainty and suspicion that most potential customers uphold before making a decision with their wallet.
If you’re scratching your head, wondering “What the heck is SEO?” then you’re certainly not alone. The truth is, as a small business owner, you have plenty of other things to worry about.