The effectiveness of your online presence hinges on a variety of factors: the budget you put toward advertising, the appearance of the page, and the quality of writing, to name a few. But even a page that seemingly has everything going for it can fail to acquire a large, active following if the content itself is lacking!
Listen up, small businesses! There’s something you should know about Facebook, especially if you’re new to it.
As a growing business, we’ve experienced our fair share of growing pains. In the first year or two, we found ourselves jumping at every opportunity that came our way. Our biggest concern wasn’t bringing on the right clients, just bringing on any clients. No matter what service a potential client wanted, we were willing to take them on.
Ah, social media. Love it or hate it, there’s no denying that it has become a powerful tool for businesses to advertise services and connect with customers. You have a variety of platforms to choose from: Facebook, Twitter, LinkedIn, and GooglePlus are just a few! In this blog, I’m going to offer three suggestions on how to effectively market your brand on the world’s biggest social network: Facebook.
You’ve spent countless hours and thousands of dollars making your website look pretty. At this point, your website should be a well-oiled machine that brings you business. The contact form is the number-one tool for getting you the information you need to conduct a successful sale. If your contact form isn’t simple and easy to fill out, don’t expect your visitors to waste their time providing you this information.
Gain Trust By Displaying Personality
The days of cheesy, boring, generic stock photos are far behind us. Is your website essentially a portfolio of stock images surrounded by text? Don’t fall into the same mistake many of your competitors may. Customers want to know who they’re working with. By using real photos of your facility and staff, you remove a barrier of uncertainty and suspicion that most potential customers uphold before making a decision with their wallet.
If you’re scratching your head, wondering “What the heck is SEO?” then you’re certainly not alone. The truth is, as a small business owner, you have plenty of other things to worry about.
Let’s face it, Twitter just doesn’t sound like one of the biggest and most influential social networks out there. It sounds like…the morning activity of fluffy yellow animals.
Hear ye, hear ye, lovers of crafting, fitness, interior design, and fashion. The social network that beckons you to join its ranks goes by the name of “Pinterest”!