Read what our experts have to say. We discuss industry tips, standards and best practices for online marketing.
by Kerry Sherk
Has Facebook been nudging you toward advertising?
As a small business owner or manager, you probably have a few new things you’d like to implement in 2017—maybe it’s spending more time at home and less at the office, or perhaps it’s getting more leads. Whatever it may be, remember not to neglect your online marketing this year, especially if it’s been a while since you’ve had it tuned up.
‘Tis the season for spreading holiday cheer to your customers on social media! Whether you’re a local dentist office or an online retailer, there are plenty of opportunities to engage your audience in fun, festive and fruitful ways this month. However, there’s a right and a wrong way to take advantage of the yuletide spirit, so be careful you’re not making one of these holiday social media mistakes! And, while you’re at it, put these stock Santas on the “do not post” list.
by Nina Cross
What do you usually do when you need to find a venue for your sister's 50th birthday? Or how about when your toilet is clogged and you need to find a plumber right away? Have you ever hired someone because a company you adore recommended him or her on their website?
by Paige Triola
So you've decided to get your business up and rolling on social media; it's finally time to get serious about your online presence! You're going to market your services to consumers far and wide, educate the masses about your top-notch products, and generally advertise your brand to every human being on the internet. Here's something you may not have thought to include in your game plan: Make them laugh.