Read what our experts have to say. We discuss industry tips, standards and best practices for online marketing.
by Josh Altman
As a growing business, we’ve experienced our fair share of growing pains. In the first year or two, we found ourselves jumping at every opportunity that came our way. Our biggest concern wasn’t bringing on the right clients, just bringing on any clients. No matter what service a potential client wanted, we were willing to take them on.
by Paige Triola
Ah, social media. Love it or hate it, there's no denying that it has become a powerful tool for businesses to advertise services and connect with customers. You have a variety of platforms to choose from: Facebook, Twitter, LinkedIn, and GooglePlus are just a few! In this blog, I'm going to offer three suggestions on how to effectively market your brand on the world's biggest social network: Facebook.
by Ryan Rudolph
You’ve spent countless hours and thousands of dollars making your website look pretty. At this point, your website should be a well-oiled machine that brings you business. The contact form is the number-one tool for getting you the information you need to conduct a successful sale. If your contact form isn’t simple and easy to fill out, don’t expect your visitors to waste their time providing you this information.
by Ryan Rudolph
Gain Trust By Displaying Personality The days of cheesy, boring, generic stock photos are far behind us. Is your website essentially a portfolio of stock images surrounded by text? Don’t fall into the same mistake many of your competitors may. Customers want to know who they’re working with. By using real photos of your facility and staff, you remove a barrier of uncertainty and suspicion that most potential customers uphold before making a decision with their wallet.
by Ross Cohen
If you’re scratching your head, wondering “What the heck is SEO?" then you’re certainly not alone. The truth is, as a small business owner, you have plenty of other things to worry about.