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Case Studies

Our services really do work, and we have the results to prove it.

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THE CLIENT

JP Scalpworx

A scalp micropigmentation (SMP) provider in Atlanta, Georgia had been running Google Ads with another agency for about two years, but they wanted better results. Another SMP provider referred them to us.

THE SERVICE

Google Ads

The previous agency had been running several different types of campaigns with poor results across the board. With disorganized ad groups and keywords, the campaigns were rarely generating any conversions, leading to a very high cost per lead for the company.

Before

After

We paused all existing campaigns and created a new manual campaign. Our campaign was able to drive a high number of leads each month with a streamlined landing page, carefully curated ad groups and keywords, and more compelling ad text. We lowered their cost per lead by 93%.

THE RESULT

Lowered Cost Per Lead By 93%

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THE CLIENT

LaBrusciano Roofing & Exteriors

A large roofing company in Southeastern Pennsylvania had been running Google Ads with another agency for months, but felt its sizable ad spend was being mismanaged. They came to us hoping to put their Google Ads budget to better use.

THE SERVICE

Google Ads

The previous agency had been running multiple campaigns, but for the purpose of this comparison we’ll focus on their roofing campaign. With an average cost per click of $34.74, it’s no surprise this campaign wasn’t generating many clicks even with its large budget. Their most expensive clicks came in at $94 each.

Before

After

We created a new campaign focused on generating calls, using Google’s recently updated call ads and carefully selected keywords. We were able to lower the cost per click significantly to generate a much higher volume of clicks -- and calls. We improved their call volume by about 800%.

THE RESULT

Improved Call Volume By 800%

Case study graphs. Case study graphs. Case study graphs.

THE CLIENT

Flitter Milz, P.C.

A nationally recognized consumer protection law firm came to us seeking better results on Google Ads. For months, they had been working with an agency running multiple campaigns to attract new clients, but call volume was low and cost per prospective client high.

THE SERVICE

Google Ads

Prior to starting with GP, the previous agency had been running several campaigns that were notably underdeveloped, with poor keyword choices, disorganized ad groups, thinly written ads, unresolved ad disapprovals, and many other problems. Not surprisingly, the results were not meeting the firm’s goals.

Before

After

We overhauled their campaigns entirely, developing a new set of keywords, reorganizing ad groups, rewriting ads, and creating compelling new landing pages. We also ensured all ads achieved approval status, a challenge on Google Ads for this particular subject matter (credit reporting). We improved their conversion rate by 500% and acquired leads at a fraction of the cost.

THE RESULT

Improved Conversion Rate By 500%

Case study graphs. Case study graphs. Case study graphs.

THE CLIENT

Allergy Of Nova

An allergist practice in Virginia came to us looking for better Google search rankings and performance on Google Ads. The end goal was simple: better, more targeted online visibility leading to more calls and appointment requests.

THE SERVICE

Google Ads

Prior to starting with GP, the client had been running a Google Smart campaign, a type of campaign managed automatically by Google.

Before

After

We paused the Smart campaign in favor of building our own expert manual campaign, zeroing in on the best possible keywords, ad text, and landing page to maximize conversions.

THE RESULT

Double The Leads At Half The Price Compared To The Smart Campaign

Case study graphs. Case study graphs. Case study graphs.

THE CLIENT

Fenceworks

A major fence, gate, and railing company in Southeastern Pennsylvania came to us looking for better results on Google Ads. They were paying a different agency a large monthly fee for lackluster results and wondered if someone else could do better.

THE SERVICE

Google Ads

Prior to starting with GP, the client had been running ads for several months with a high cost per lead.

Before

After

We paused all existing campaigns and built a new one with high-converting keywords, a streamlined landing page, and fully developed responsive search ads. We more than tripled their conversion rate and cut their cost per lead by 75% - all for a much lower management fee.

THE RESULT

Tripled The Conversion Rate and
Cut Cost Per Lead by 75%

Case study graphs. Case study graphs. Case study graphs.
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