Business

The coronavirus pandemic has thrown every business for a loop. But whether your store is closed, your hours or services are reduced, or you're busier than ever, there's a good chance you're still getting new leads during this time. Many people are thinking about things they will want once the pandemic ends, so they may be reaching out to ask questions and schedule estimates. While it might seem as though you can’t do much to address new leads at this time, it’s important to stay organized and have a plan for how to retain them. When you ARE able to perform your services again, you want to … [Read more...] about Getting and Keeping New Leads During the COVID-19 Pandemic (Even If You Aren’t Open for Business)

Just like many other businesses out there, when this pandemic hit, we found ourselves anxious and uncertain about the future. We started worrying about what kind of lasting impact this will have on our businesses, careers, and overall livelihoods. There’s no way we could have predicted or prepared for this challenge. But as a business, we need to find calm in the chaos and use this as a time to think, adapt, and evolve. Whether or not you have realized it yet, this situation has created a chance to slow down, look inside, and improve ourselves from the inside out. While there are many … [Read more...] about Identifying Business Opportunities Internally: A Glass Half-Full Outlook On The COVID-19 Pandemic

Everyone is a little overwhelmed by the current situation, so they’re not necessarily thinking about your business or your product or your service. But that doesn’t mean your customers don’t want to hear from you. There’s a difference between promoting to your customers and communicating with them. We suggest doing the latter. Here are some things your customers would want to hear from you during this time: If you’re still operating, even if it’s just on an emergency basis, how are you following CDC guidelines to provide your customers with the safest experience? Having service providers … [Read more...] about 6 Things Your Customers Want to Hear From You Right Now

As a small business owner or manager, you probably have a few new things you’d like to implement in 2017—maybe it’s spending more time at home and less at the office, or perhaps it’s getting more leads. Whatever it may be, remember not to neglect your online marketing this year, especially if it’s been a while since you’ve had it tuned up. Here are a few places to start if you’re looking to make the most out of your digital presence this year: Better Social. By now you know that without a social media presence, you are missing out on a huge potential chunk of customers. But even if your … [Read more...] about New Year’s Resolutions for Small Businesses: Marketing Edition

As a growing business, we’ve experienced our fair share of growing pains. In the first year or two, we found ourselves jumping at every opportunity that came our way. Our biggest concern wasn’t bringing on the right clients, just bringing on any clients. No matter what service a potential client wanted, we were willing to take them on. At the time, it seemed like a sustainable strategy since we were growing, but it proved to be just the opposite. After enough trial and error, we concluded that what we needed was consistency - in what we were offering and to whom we were offering it. To … [Read more...] about Are You A Yes Man (Or Woman) When It Comes To Business Development?