When you search for something on Google, you might have noticed that more and more of the top results are ads. This is not your imagination. In recent years, Google has ceded more of its top spots to ads than ever before. In fact, you often have to scroll halfway down the page before you even see an organic result these days! Naturally, if you’re a business owner, you’re probably wondering if it’s time to start investing in these ads yourself. Are Google Ads worth it? Do they really generate leads? Google Ads definitely generate leads! Many of our Google Ads campaigns generate several … [Read more...] about Are Google Ads Worth It for Your Small Business?
Even during a pandemic, advertising is important. You may have a decreased budget, but that doesn’t mean you have to stop your advertising cold turkey—you may just have to change the way you advertise. Now’s the time to stay visible and connected to your customers and prospects! We’ve laid out some strategies that might help in shifting your Google Ads spending to run a lean, mean ads machine for cost-effective advertising during pandemic conditions. 1. Decrease your cost-per-click (CPC) and daily ad spend. Some of our clients have chosen to dial back their daily ad spend and/or decrease their … [Read more...] about 3 Google Ads Strategies to Implement During the COVID-19 Pandemic