Wondering how to rank on page one of Google? The truth is it’s getting harder and harder for local businesses to accomplish. As Google’s algorithm continues to evolve, the quick techniques that worked five years ago no longer have the same effect. Instead, ranking on page one now requires optimizing numerous critical factors. Cumulatively, these factors work together to tell Google your website is relevant, authoritative, and worth ranking high. So, is it even worth the trouble? YES! Ranking on page one is definitely more difficult than it used to be, but the effects are the same: more … [Read more...] about How to Rank on Page 1 of Google
Maybe you’ve hired an agency or perhaps you’re just experimenting with search engine optimization on your own—either way, you’re probably asking yourself, “How do I know if my SEO is working?” After all, how can you know if something is worth your time and money without checking to see if it’s actually doing what you hoped it would? Here are a few ways to tell (right away!) if your SEO is working or not. The Number One Test To See If Your SEO Is Working If search engine optimization is what you’re after, then the best place to test your results will be in the search engine. Head on over to … [Read more...] about How Do I Know if My SEO is Working? | A 60-Second Test
If you’re reading this, you might be thinking about hiring an SEO company. Or maybe you’ve already hired one and are eager to see results. Either way, you’re asking yourself, “How long does it take for SEO to work?” When will your business start showing up on page one of Google search results? One initial answer is: it depends. First, it depends on your business. Some industries are extremely competitive online. Dentists, for example, will find it difficult to rank high in search results, because many dentists compete for top spots in search engine rankings. On the other hand, companies in … [Read more...] about How Long Does It Take for SEO To Work?
Today, your business needs an online presence. Not having one would be like not having a phonebook listing back in the day: you’d be invisible to your potential customers. Unfortunately, maintaining an online presence isn’t so simple. The Internet is crowded with competition, and standing out takes work. That’s where SEO comes in. Search engine optimization is intended to make you more visible online, namely by moving your website up in search engine results. By improving your ranking, you can better capture the business of the people searching for what you do. Because they can find you … [Read more...] about What Do SEO Companies REALLY Do?
It’s a question we get a lot: I’m a small business owner, can I do SEO on my own? The answer is: of course! You can do anything you set your mind to. But there are a few reasons our clients decide to have us do the heavy lifting SEO-wise while they continue to run a successful business. Here’s why it might make more sense to have a professional (like us!) take the reins: SEO takes time. It’s not rocket science, but it will take up a chunk of your daily schedule. SEO is done on your home page, services pages, blog, videos, and elsewhere on the web. Contrary to what you may have heard, … [Read more...] about Can I Do SEO On My Own?
Every once in awhile, some thought leader in the Internet marketing industry comes out with a piece asking “Is SEO dead?” and then pronouncing it officially deceased. The articles usually claim that some other aspect of digital promotion has replaced it: social media, paid search, web design—you name it. But the truth is, SEO is like a cockroach in a nuclear apocalypse, it can’t die. Not unless Google dies, which seems unlikely in the near future. Yes, social media, paid search and web design are all incredibly important, especially for big brands that rely on large-scale campaigns and a … [Read more...] about Is SEO Dead in 2018?