How much does local SEO cost? Local SEO pricing can range from $75 to $5,000 a month, according to our own observations of our industry. A study of SEO pricing by Moz found the majority of agencies charge a monthly retainer between $1,501 and $5,000. That’s a huge range, whether you’re going off of our observations or Moz’s! As with most things, you get what you pay for. That $75 agency is likely using black-hat techniques to get results, which could get you banned from Google in the long run. (Ironically, this would end up costing you a lot more than $75.) Meanwhile, companies offering … [Read more...] about How Much Does Local SEO Cost?
Millennials are ruining everything. At least, that’s what the media likes to tell us. Just look at this story about all the industries Millennials are ruining, which includes cars, golf, and napkins. I don’t want to jump on the dog pile, but Millennials are also ruining advertising. Local Philly businesses and national brands alike are scrambling to entice a generation that prefers Yelp reviews to yellow pages, and that research shows doesn’t respond to ads. What do Millennials respond to? Stories, authenticity, and value. In other words, good content. A company blog is a great place to … [Read more...] about 5 SEO Reasons Your Small Business Should Blog
If you’re scratching your head, wondering “What the heck is SEO?" then you’re certainly not alone. The truth is, as a small business owner, you have plenty of other things to worry about. One thing, however, that you do have to worry about - something that means a great deal to your business - is your customers, and by that I mean attracting customers to your business. Of course we’re now in a new time and era. Certainly much different from the times when good ol’ Benjamin Franklin set up shop in Philadelphia. Different from the times when the cheesesteak feud first began between Pat’s and … [Read more...] about What Is SEO & What Can It Do For My Small Business?