Social Media

Last month, Facebook dropped news of its latest algorithm update, and it’s making businesses a little nervous. Here’s the gist of the update, straight from the horse’s mouth (Mark Zuckerberg’s own Facebook profile): “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more […]

Has Facebook been nudging you toward advertising? Maybe after you share a post, this pops up: Of course you want to reach more people, so you click “Boost Post.” You boost it for $4 to the people in your neck of the woods, and you wait for it to be approved. (Most ads are reviewed […]

‘Tis the season for spreading holiday cheer to your customers on social media! Whether you’re a local dentist office or an online retailer, there are plenty of opportunities to engage your audience in fun, festive and fruitful ways this month. However, there’s a right and a wrong way to take advantage of the yuletide spirit, […]

So you’ve decided to get your business up and rolling on social media; it’s finally time to get serious about your online presence! You’re going to market your services to consumers far and wide, educate the masses about your top-notch products, and generally advertise your brand to every human being on the internet. Here’s something […]

If you’re not familiar with them, you might at first mistake them for typos in a hasty Tweet or Facebook update. What else could explain the random number signs thrown in willy nilly? Either the producer of this content was all thumbs, or they clearly didn’t believe in proofreading before posting. These seemingly accidental pound […]

The effectiveness of your online presence hinges on a variety of factors: the budget you put toward advertising, the appearance of the page, and the quality of writing, to name a few. But even a page that seemingly has everything going for it can fail to acquire a large, active following if the content itself […]

Listen up, small businesses! There’s something you should know about Facebook, especially if you’re new to it. Facebook is not an isolated marketing channel for your service or product. What is it, then? It’s a meeting space. It’s about building relationships. It’s about engaging with your audience and showing them that you’re human – that […]

Ah, social media. Love it or hate it, there’s no denying that it has become a powerful tool for businesses to advertise services and connect with customers. You have a variety of platforms to choose from: Facebook, Twitter, LinkedIn, and GooglePlus are just a few! In this blog, I’m going to offer three suggestions on […]

Let’s face it, Twitter just doesn’t sound like one of the biggest and most influential social networks out there. It sounds like…the morning activity of fluffy yellow animals. But there’s no denying Twitter’s powerhouse ways. As of Thursday, September 25, at 4:44 p.m., there were 466,235,789 tweets sent just that day. (You can watch the […]

Hear ye, hear ye, lovers of crafting, fitness, interior design, and fashion. The social network that beckons you to join its ranks goes by the name of “Pinterest”! Of course, if you’re an American female who uses the Internet, the chances you’re already on Pinterest are one in five. As of 2014, the massively popular, […]

In the age of smartphones and instant gratification, keeping up with the latest trends in social media is imperative to the success of any business. As of 2014, approximately 88% of people research online before even considering shelling out for a particular product or service. This makes social media an invaluable tool, especially for businesses […]