Social Media

Last month, Facebook dropped news of its latest algorithm update, and it’s making businesses a little nervous. Here’s the gist of the update, straight from the horse’s mouth (Mark Zuckerberg’s own Facebook profile): “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions…As we roll this out, you’ll see less public content like posts from businesses, brands, and media.” In other words, Facebook is getting away from filling the Newsfeed with posts from companies. Instead, it’s going to serve up … [Read more...] about What Facebook’s Latest Algorithm Update Means for Your Business

Has Facebook been nudging you toward advertising? Maybe after you share a post, this pops up: Of course you want to reach more people, so you click “Boost Post.” You boost it for $4 to the people in your neck of the woods, and you wait for it to be approved. (Most ads are reviewed within 24 hours.) Then you get the verdict: Thanks, Facebook. So what happened? There are actually dozens of possible explanations, and they’re all listed on Facebook’s advertising policies page. For the sake of brevity, we’re going to dive into two common causes of confusion, and then show you how you can … [Read more...] about Why Can’t I Boost My Post? The 2 Most Common Reasons for Failed Advertising on Facebook

‘Tis the season for spreading holiday cheer to your customers on social media! Whether you’re a local dentist office or an online retailer, there are plenty of opportunities to engage your audience in fun, festive and fruitful ways this month. However, there’s a right and a wrong way to take advantage of the yuletide spirit, so be careful you’re not making one of these holiday social media mistakes! And, while you’re at it, put these stock Santas on the “do not post” list. Mistake # 1: Selling too much. Don’t be afraid to promote your product, but be careful not to over sell—not every post … [Read more...] about 5 Stock-Photo Santas to Avoid and Other Holiday Social Media Tips

So you've decided to get your business up and rolling on social media; it's finally time to get serious about your online presence! You're going to market your services to consumers far and wide, educate the masses about your top-notch products, and generally advertise your brand to every human being on the internet. Here's something you may not have thought to include in your game plan: Make them laugh. “But,” you sputter, “Marketing is no laughing matter! I want my social media platforms to be all business, a call-to-action on every post! I take my company seriously and demand that my … [Read more...] about GetPhunny: Humor as a Marketing Strategy

If you're not familiar with them, you might at first mistake them for typos in a hasty Tweet or Facebook update. What else could explain the random number signs thrown in willy nilly? Either the producer of this content was all thumbs, or they clearly didn't believe in proofreading before posting. These seemingly accidental pound signs, otherwise known as “hashtags,” are actually intentional and can be quite helpful in making social media updates visible to a larger audience. Before you jump on the hashtag bandwagon, however, there are a couple of things you should know about how and where to … [Read more...] about Do You Even #Hashtag?