The effectiveness of your online presence hinges on a variety of factors: the budget you put toward advertising, the appearance of the page, and the quality of writing, to name a few. But even a page that seemingly has everything going for it can fail to acquire a large, active following if the content itself is lacking! Imagine that you're looking for a new restaurant to visit for dinner tonight. You've heard of a great place just ten minutes away that has a fantastic menu selection and a classy atmosphere. To get a better feel for how you'll enjoy this eatery, you peruse their Facebook … [Read more...] about Talk to Me: Your Role in Social Media Success
Listen up, small businesses! There’s something you should know about Facebook, especially if you’re new to it. Facebook is not an isolated marketing channel for your service or product. What is it, then? It’s a meeting space. It’s about building relationships. It’s about engaging with your audience and showing them that you’re human – that you value your customers’ ideas, you’re staying relevant, and you can have a little fun every now and then. Are you more likely to pause on a dry, lengthy paragraph about a company’s services, or on a picture of a puppy in a Superman costume? You tell … [Read more...] about The ABCs of On-Page Facebook Ads
Ah, social media. Love it or hate it, there's no denying that it has become a powerful tool for businesses to advertise services and connect with customers. You have a variety of platforms to choose from: Facebook, Twitter, LinkedIn, and GooglePlus are just a few! In this blog, I'm going to offer three suggestions on how to effectively market your brand on the world's biggest social network: Facebook. Let's imagine that I run a small business called “Tree-Ola Landscaping.” I've worked hard to grow my business with honest, high-quality labor, excellent relationships with clients, and witty … [Read more...] about Tips from the Post-Master: Some Facebook Do’s and Don’ts
Let's face it, Twitter just doesn't sound like one of the biggest and most influential social networks out there. It sounds like...the morning activity of fluffy yellow animals. But there's no denying Twitter's powerhouse ways. As of Thursday, September 25, at 4:44 p.m., there were 466,235,789 tweets sent just that day. (You can watch the daily tweet count on a website called internet stats live, where the count flips higher more quickly than your eyes can process.) We are a tweeting nation. A tweeting world. Twitter was founded in 2006, the brainchild of Jack Dorsey, who envisioned a … [Read more...] about Wait, so how does this Twitter thing work?
Hear ye, hear ye, lovers of crafting, fitness, interior design, and fashion. The social network that beckons you to join its ranks goes by the name of “Pinterest”! Of course, if you’re an American female who uses the Internet, the chances you’re already on Pinterest are one in five. As of 2014, the massively popular, image-laden social network boasted upwards of 70 million users, exploding with 2.5 BILLION monthly pageviews per month. (Statistics courtesy of Digital Marketing Ramblings.) Clearly, this is a social network businesses can benefit from becoming fluent in, especially since that … [Read more...] about A Pinterest Crash Course for Businesses
In the age of smartphones and instant gratification, keeping up with the latest trends in social media is imperative to the success of any business. As of 2014, approximately 88% of people research online before even considering shelling out for a particular product or service. This makes social media an invaluable tool, especially for businesses with small budgets. Most business owners are aware of the importance of having a presence on Facebook and Twitter, even LinkedIn and Google Plus. But what about other, less conventional forms of social media? Do they have a role in the business … [Read more...] about Small Talk: Snapchat and Small Businesses