Website Design

The world has slowly been transitioning to virtual technology over the last few months. People are learning to adapt, work remotely, and rely on the internet more heavily. Your business’s online presence should adapt as well! Here are a few ideas for updating your website to better suit the shifting needs of your customer base. 1. Present Clear Updates About The State Of Your Business Don’t leave room for confusion: make updates about your operations clear. Are you open and operating? Scheduled to open? Operating with limited hours? Use your website to spread the word and highlight the safety … [Read more...] about 3 Easy Website Updates to Make Right Now

You've taken your marketing and website strategies and turned them into thousands of new monthly visitors. However, are you doing enough to convert those prospects into warm leads? People are drawn to your website but if there's nothing for them to do once they get there, they'll leave quickly. Tony Haile, the CEO of Chartbeat, explained that 55 percent of website visitors spend less than 15 seconds on a page. Your site could be one of the 55 percent if you're not giving people a reason to stay on it for an extended amount of time. To keep visitors on your website long enough to take some … [Read more...] about 3 Tips for Converting More Website Visitors

1. Snail Websites Lose The Race Every millisecond your website takes to load is another visitor you’re missing out on. If your site isn’t quick enough, your visitors are going to find what they’re looking for elsewhere. Web surfers and potential customers are very impatient. The biggest factors that impact website speed are: Hosting. A $4.99 hosting plan from GoDaddy sounds affordable but isn't going to cut it. Instead, look for dedicated server or managed hosting providers. Scripts. Flashy banners, social media feeds, and interactive maps can add depth to your website. Unfortunately, these … [Read more...] about 5 Things Hurting Your Website’s Conversion Rate

What do you usually do when you need to find a venue for your sister's 50th birthday? Or how about when your toilet is clogged and you need to find a plumber right away? Have you ever hired someone because a company you adore recommended him or her on their website? It's rare nowadays that we make any decision without first doing our homework. Whether we ask a trusted friend, check reviews on Amazon, or seek out recommendations on Facebook, we look to other people and businesses whom we trust as resources. As a small business, cultivating trust in your customers is paramount. Customers want … [Read more...] about This One Little Psychological Trick Can Help You Snag More Customers

The only thing that hates a slow website more than Google are the slow website’s visitors. The more baggage and software your website has to run, the slower it will be. Make sure you or your web company is taking the proper precautions when maintaining a website. Optimize Your Images Cut Down On Unnecessary Software Analyze And Tweak Performance Optimize Your Images One of the biggest mistakes I’ve seen has been the use of unnecessarily large images. Every year a new iPhone comes out with a stronger camera. Stronger cameras mean bigger images. Photographs taken from your phone in their raw … [Read more...] about Three Pro Tips To Speed Up Your Website

What makes a website tick? Hidden under a website’s shell, there are endless lines of code. Websites are made up of many languages, not just one. HTML is a web language that serves as the foundation and structure of a website. CSS is a stylesheet language that provides a layer of design, giving websites a unique look and feel. But HTML and CSS aren’t the only things running a website nowadays. Websites also tap into the power of Javascript, which adds a layer of dynamic capability. They’re utilizing PHP, a scripting language that connects to databases. Databases store thousands of fields of … [Read more...] about WordPress: A Small Business Empowering Tool