Reach the Customers Your Competitors Are Ignoring on Bing
Microsoft Advertising puts your business in front of searchers on Bing, Yahoo, and AOL, often for less than Google Ads.
Flat monthly rateNo contracts, cancel anytime
5.0 Rating on GoogleWhat Is Bing Ads?
Bing Ads — now called Microsoft Advertising — runs paid search campaigns across Bing, Yahoo, AOL, MSN, and DuckDuckGo. Together, these networks reach a meaningful share of desktop searchers that Google Ads alone doesn’t cover.
Because far fewer businesses advertise on Bing than on Google, competition for ad space is lower, which often means a lower cost per click and a lower cost per lead for the same keywords.
We build, manage, and optimize Bing campaigns the same way we do Google Ads — proper keyword research, tightly matched ad copy, and ongoing bid and budget management — so you’re capturing search traffic your competitors are leaving on the table.
Key Benefits
Bing Ads Key Benefits
Reach an Audience Google Ads Misses
- Access to Bing, Yahoo, AOL, MSN, and DuckDuckGo search traffic
- An older, higher-income audience that skews toward desktop
- Less advertiser competition than Google Ads for the same keywords
- Often a lower cost per click and cost per lead
- The default search engine on most Windows PCs
Managed the Right Way
- Keyword research built around how Bing searchers actually search
- Ad copy and landing pages matched to search intent
- Ongoing bid and budget management, not a set-it-and-forget-it campaign
- Conversion tracking so you know what’s actually working
- No contracts — cancel anytime
Bing Ads Works Best Alongside Google Ads
Bing Ads is a natural complement to Google Ads — together they extend your paid search reach across nearly every major search engine, often at a lower blended cost per lead.
See Google Ads Pricing →Why Choose GetPhound
Why GetPhound Is Different
We’re built around performance, transparency, and local results. Here’s how we compare.
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Frequently Asked Questions
What’s the difference between Bing Ads and Google Ads?
They both run paid search campaigns, but on different networks — Bing Ads reaches Bing, Yahoo, AOL, MSN, and DuckDuckGo, while Google Ads reaches Google Search. The setup and strategy are similar, but the audience, competition, and often the cost per click differ.
Is Bing Ads worth it for a small business?
Often, yes — since fewer businesses advertise there, competition for ad space is lower, which can mean a lower cost per click and a lower cost per lead than the same keywords on Google Ads.
Do I need a separate budget for Bing Ads?
You can run it as a standalone campaign or alongside your existing Google Ads budget — we’ll help you decide what makes sense based on your goals and current ad spend.
Who searches on Bing?
Bing’s audience skews slightly older, higher-income, and desktop-heavy. It’s also the default search engine on most Windows PCs, so a meaningful share of everyday searches happen there without the user ever choosing to switch.
How is a Bing Ads campaign set up?
The same way we approach Google Ads — keyword research specific to Bing search behavior, tightly matched ad copy, and a landing page built to convert, followed by ongoing bid and budget management.
How long until I see results from Bing Ads?
Since it’s a paid channel, traffic and leads can start arriving within days of launch. We typically recommend a few weeks of data before making major optimizations.
Have a Question? Reach Out!
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