Email marketing has come a long way since the early days of digital marketing. Thanks to development by companies like MailChimp and Constant Contact plus integrations from sites like Shopify, Zapier and Salesforce, it’s easy to send targeted, effective emails (and even automate the process!).
When you search for something on Google, you might have noticed that more and more of the top results are ads.
The world has slowly been transitioning to virtual technology over the last few months. People are learning to adapt, work remotely, and rely on the internet more heavily. Your business’s online presence should adapt as well! Here are a few ideas for updating your website to better suit the shifting needs of your customer base.
With 2.41 billion monthly active users, Facebook is an increasingly effective place to advertise your products or service. A quick look into Facebook Ads Manager will reveal several options for Facebook ad format, and it can be overwhelming to figure out which one will work best for your campaign goals.
The coronavirus pandemic has thrown every business for a loop. But whether your store is closed, your hours or services are reduced, or you’re busier than ever, there’s a good chance you’re still getting new leads during this time. Many people are thinking about things they will want once the pandemic ends, so they may be reaching out to ask questions and schedule estimates.
Just like many other businesses out there, when this pandemic hit, we found ourselves anxious and uncertain about the future. We started worrying about what kind of lasting impact this will have on our businesses, careers, and overall livelihoods.
Even during a pandemic, advertising is important. You may have a decreased budget, but that doesn’t mean you have to stop your advertising cold turkey—you may just have to change the way you advertise. Now’s the time to stay visible and connected to your customers and prospects! We’ve laid out some strategies that might help in shifting your Google Ads spending to run a lean, mean ads machine for cost-effective advertising during pandemic conditions.
Everyone is a little overwhelmed by the current situation, so they’re not necessarily thinking about your business or your product or your service. But that doesn’t mean your customers don’t want to hear from you. There’s a difference between promoting to your customers and communicating with them. We suggest doing the latter.
The effects of the coronavirus are unprecedented for anyone alive today. So, it’s difficult to know the right steps to take for you, your employees and customers. While we don’t have all the answers, we are always happy to have a conversation (schedule a free consultation with us here) whether you need advice or just someone to bounce ideas off of.
Feeling frustrated because your scheduled Facebook post didn’t post? Wondering why your post says “Scheduled for Yesterday” or some other date that’s already passed? Not sure if you did something wrong or it’s a glitch? Want to know what to do next? We can help.