Read what our experts have to say. We discuss industry tips, standards and best practices for online marketing.
Email marketing has come a long way since the early days of digital marketing. Thanks to development by companies like MailChimp and Constant Contact plus integrations from sites like Shopify, Zapier and Salesforce, it’s easy to send targeted, effective emails (and even automate the process!).
by Ryan Rudolph
The world has slowly been transitioning to virtual technology over the last few months. People are learning to adapt, work remotely, and rely on the internet more heavily. Your business’s online presence should adapt as well! Here are a few ideas for updating your website to better suit the shifting needs of your customer base.
With 2.41 billion monthly active users, Facebook is an increasingly effective place to advertise your products or service. A quick look into Facebook Ads Manager will reveal several options for Facebook ad format, and it can be overwhelming to figure out which one will work best for your campaign goals.
by Ross Cohen
The coronavirus pandemic has thrown every business for a loop. But whether your store is closed, your hours or services are reduced, or you're busier than ever, there's a good chance you're still getting new leads during this time. Many people are thinking about things they will want once the pandemic ends, so they may be reaching out to ask questions and schedule estimates.
by Josh Altman
Just like many other businesses out there, when this pandemic hit, we found ourselves anxious and uncertain about the future. We started worrying about what kind of lasting impact this will have on our businesses, careers, and overall livelihoods.