Has Facebook been nudging you toward advertising?
As a small business owner or manager, you probably have a few new things you’d like to implement in 2017—maybe it’s spending more time at home and less at the office, or perhaps it’s getting more leads. Whatever it may be, remember not to neglect your online marketing this year, especially if it’s been a while since you’ve had it tuned up.
‘Tis the season for spreading holiday cheer to your customers on social media! Whether you’re a local dentist office or an online retailer, there are plenty of opportunities to engage your audience in fun, festive and fruitful ways this month. However, there’s a right and a wrong way to take advantage of the yuletide spirit, so be careful you’re not making one of these holiday social media mistakes! And, while you’re at it, put these stock Santas on the “do not post” list.
What do you usually do when you need to find a venue for your sister’s 50th birthday? Or how about when your toilet is clogged and you need to find a plumber right away? Have you ever hired someone because a company you adore recommended him or her on their website?
So you’ve decided to get your business up and rolling on social media; it’s finally time to get serious about your online presence! You’re going to market your services to consumers far and wide, educate the masses about your top-notch products, and generally advertise your brand to every human being on the internet. Here’s something you may not have thought to include in your game plan: Make them laugh.
Millennials are ruining everything. At least, that’s what the media likes to tell us. Just look at this story about all the industries Millennials are ruining, which includes cars, golf, and napkins.
The only thing that hates a slow website more than Google are the slow website’s visitors. The more baggage and software your website has to run, the slower it will be. Make sure you or your web company is taking the proper precautions when maintaining a website.
If you’re not familiar with them, you might at first mistake them for typos in a hasty Tweet or Facebook update. What else could explain the random number signs thrown in willy nilly? Either the producer of this content was all thumbs, or they clearly didn’t believe in proofreading before posting. These seemingly accidental pound signs, otherwise known as “hashtags,” are actually intentional and can be quite helpful in making social media updates visible to a larger audience. Before you jump on the hashtag bandwagon, however, there are a couple of things you should know about how and where to use these keyword tags most effectively.
The effectiveness of your online presence hinges on a variety of factors: the budget you put toward advertising, the appearance of the page, and the quality of writing, to name a few. But even a page that seemingly has everything going for it can fail to acquire a large, active following if the content itself is lacking!