Everyone is a little overwhelmed by the current situation, so they’re not necessarily thinking about your business or your product or your service. But that doesn’t mean your customers don’t want to hear from you. There’s a difference between promoting to your customers and communicating with them. We suggest doing the latter.
Here are some things your customers would want to hear from you during this time:
- If you’re still operating, even if it’s just on an emergency basis, how are you following CDC guidelines to provide your customers with the safest experience? Having service providers in the home can be a stressful experience these days, so how are you offering peace of mind?
- Which of your services can be offered remotely? Let customers know how they can schedule a virtual appointment or consultation—even if the work can’t be completed right now.
- How clients stuck at home can cope in the absence of your service. Dental professionals can remind clients about the best way to keep teeth healthy between cleaning appointments, hair salons can demonstrate the best styles to cover up roots between colorings, etc.
- How can your loyal customers best support you? Many of us are wondering how we can help keep our favorite small businesses afloat and welcome the opportunity to do so. Asking satisfied customers to review you on Google, Facebook or Yelp is a great way to get support while your customers are stuck at home.
- How are you giving back? Are you making contributions to an important virus-related cause? Are you finding unique ways to support your staff? Even if you’re not in a position to give right now, you can keep an eye out for uplifting stories and share the positivity.
- Just plain reassurance. Your clients might simply want to know that you’re optimistic about the future and look forward to serving them when it’s safe to do so! Tell your audience how you’re keeping busy at home, and offer support and answers to any questions they have related to your service.
Relentless promotion of your product may feel insensitive at the moment, but it doesn’t mean that now is the time for radio silence! If you need help striking the right balance between keeping your customers engaged and being mindful of the current crisis, send us a note or give us a call—we’re always happy to talk it through!