Earn the Google Guaranteed Badge Homeowners Trust
The Google Guaranteed badge tells homeowners your business is verified and backed by Google, right at the top of search.
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5.0 Rating on GoogleWhat Is Google Guaranteed?
Google Guaranteed is a trust badge Google awards to home service businesses — plumbers, electricians, HVAC companies, locksmiths, cleaners, movers, and similar trades — that pass its background and license verification process and run Local Service Ads.
The badge appears directly on your ad listing, and it comes with a Google-backed guarantee: if a customer isn’t satisfied with a job booked through a Google Guaranteed ad, Google may reimburse them, up to a Google-set limit. That guarantee gives homeowners real confidence to book with you over a competitor without one.
We handle the verification process from start to finish — background checks, license and insurance documentation, and ongoing profile management — so you can start showing up with the badge as quickly as possible.
Key Benefits
Google Guaranteed Key Benefits
Instant Trust With Homeowners
- A visible Google trust badge on your Local Service Ads listing
- A Google-backed guarantee that reassures hesitant homeowners
- Top placement above standard Google Ads and organic results
- Reviews and ratings displayed directly in the ad
- A real edge over competitors without the badge
Managed the Right Way
- Full handling of background, license, and insurance verification
- Profile and service area setup built to maximize qualified leads
- Ongoing budget and lead management
- Dispute support for leads that don’t match your service area or criteria
- No contracts — cancel anytime
Google Guaranteed Is Part of Local Service Ads
Google Guaranteed is the trust badge home service businesses earn through Local Service Ads — if your business is a professional service instead, see Google Screened.
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Frequently Asked Questions
Which businesses qualify for Google Guaranteed?
Google Guaranteed is generally available to home service businesses — plumbing, electrical, HVAC, locksmiths, cleaning, moving, and similar trades — that pass Google’s background and license verification.
What does the Google guarantee actually cover?
If a customer isn’t satisfied with work booked through a Google Guaranteed ad, Google may reimburse them up to a Google-set limit. The exact terms and limits are set by Google and can change, so we’ll walk you through the current details for your industry.
What’s required to pass verification?
Requirements vary by industry and location, but typically include a background check, proof of license (where applicable), and proof of insurance. We handle gathering and submitting this documentation.
How is Google Guaranteed different from Google Screened?
Google Guaranteed applies to home service businesses and includes a money-back guarantee for the customer. Google Screened applies to professional services and confirms your background and license without that guarantee. See our Google Screened page for detail.
Does the badge cost extra?
The badge itself comes as part of running Local Service Ads — there’s no separate fee beyond your LSA management and ad spend.
How long until I see results after getting Google Guaranteed?
Once your profile is verified and live, leads can start arriving within days. Most businesses see steady lead flow within the first few weeks.
Have a Question? Reach Out!
Send us a few details and we’ll get back to you within 24 hours — no pressure, just real answers.
