Get to the Very Top of Google Search Results, Above the Ads
Local Service Ads put your business at the very top of Google search results, and you only pay for real leads, not clicks.
Flat monthly rateNo contracts, cancel anytime
5.0 Rating on GoogleWhat Are Local Service Ads?
Local Service Ads (LSA) is Google’s pay-per-lead advertising program for local service businesses. Unlike standard Google Ads, LSA listings appear above regular ads and organic results — the very first thing most searchers see.
You don’t pay when someone clicks your ad; you pay when someone contacts you through it, whether that’s a phone call or a message. Every business running Local Service Ads also carries a Google trust badge — Google Guaranteed for home service businesses or Google Screened for professional services — after passing Google’s background and license verification process.
We handle the entire setup: the verification process, your profile, and ongoing lead and budget management, so you’re showing up where it counts most.
Key Benefits
Local Service Ads Key Benefits
Premium Placement, Real Leads
- Top placement above standard Google Ads and organic results
- Pay per lead, not per click — no charge for browsers who don’t contact you
- A Google trust badge (Google Guaranteed or Google Screened) on every listing
- Reviews and ratings displayed directly in the ad
- Built for how people search for local services on their phone
Managed the Right Way
- Full handling of Google’s background and license verification process
- Profile and service area setup built to maximize qualified leads
- Ongoing budget management so you’re not overspending on off-target leads
- Dispute support for leads that don’t match your service area or criteria
- No contracts — cancel anytime
Which Badge Does Your Business Qualify For?
Home service businesses typically qualify for Google Guaranteed, while professional services like legal, financial, and real estate typically qualify for Google Screened — we’ll confirm which applies to you.
See Google Guaranteed →Why Choose GetPhound
Why GetPhound Is Different
We’re built around performance, transparency, and local results. Here’s how we compare.
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What Our Clients Say
Frequently Asked Questions
How is Local Service Ads different from Google Ads?
Google Ads is pay-per-click and appears below Local Service Ads listings. Local Service Ads is pay-per-lead, appears at the very top of the page, and requires passing Google’s verification process to qualify.
What’s the difference between Google Guaranteed and Google Screened?
Google Guaranteed applies to home service businesses and is backed by a Google money-back guarantee for the customer. Google Screened applies to professional services and confirms your background and license, without the money-back guarantee attached. See our Google Guaranteed and Google Screened pages for detail.
Does every business qualify for Local Service Ads?
Local Service Ads is currently limited to specific industries and locations that Google supports. We’ll confirm your eligibility and walk you through the verification requirements before getting started.
What counts as a lead I have to pay for?
Generally, a phone call or message from a potential customer through your ad. If a lead is clearly outside your service area or unrelated to your business, it can typically be disputed.
How long does the verification process take?
It varies by industry and location, since it involves background and license checks, but we handle the paperwork and follow-up so it moves as quickly as possible.
How long until I see results from Local Service Ads?
Leads can start arriving as soon as your profile is verified and live. Most businesses see steady lead flow within the first few weeks.
Have a Question? Reach Out!
Send us a few details and we’ll get back to you within 24 hours — no pressure, just real answers.
