Why should my business do Google Ads?

As a business, you need to show up where potential customers are looking. These days, that’s Google search. Even if print ads are still working for you, you’re missing out if you’re not marketing to search engines, too.

How long does it take to start generating leads?

There are times when a campaign starts generating leads the same day it’s turned on. Other times, it takes 2-4 weeks, especially in competitive industries with a high cost per click.

How do you determine ad budget?

We base our recommended ad budget on a formula, taking into account the number of calls you are looking to generate per day and the average cost per conversion in your industry (based on our experience working with others in your industry). The formula we use is the following: Desired # of calls/day x average cost/conversion x days in a month = suggested ad budget/mo To get an idea on the average cost per conversion for your industry, here is a list of industries and average ranges of conversion costs for each based on our experience: Home Services: $60 Insurance: $75 Legal: $100 Professional Services: $70 B2B (Business to Business): $85 So to take this one step further, as an example. You are a local landscaper looking to generate 5 or so calls per day. Taking into account the average cost/conversion listed above and applying the above formula we would find a suggested monthly ad budget of $6000-$7500. 5 calls/day x $40-$50/conversion x 30 days = $6000 - $7500 per month

SCHEDULE A CALL

GET YOUR PHONE RINGING FAST WITH GOOGLE ADS MANAGEMENT

get on the fast track to more leads and sales

With Google Ads, you can advertise your business where it matters most—at the top of Google search results. We'll set up your campaign the right way, with all of the ingredients it needs to succeed, and keep optimizing it so you get better and better results. Plus, we'll do all of this for a super affordable price.

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The Paid Ads Timeline

We have methodically mapped out a timeline that sets you up for success. The initial few months (~90 days) are critical in getting a successful paid ads campaign moving in the right direction so we make sure you are fully engaged during this period of time. Here is what you can expect:

BUILD - MONTH 1

We set up your Google Ads campaign with a solid foundation—landing pages, keywords, ads, extensions, and conversion tracking—to maximize leads at the lowest cost.

30-Day Check-In: Review initial performance with your Account Manager.

LEARN - MONTH 2

Your campaign is live, and we optimize regularly—adding negative keywords, refining bids, and enhancing lead quality.

60-Day Check-In: Discuss performance updates with your Account Manager.

OPTIMIZE - MONTH 3

We refine further by focusing on high-performing ad groups and testing broader keywords. Our goal by the end of month 3 is to double your calls compared to any existing campaigns in your account.

90-Day Check-In: Evaluate campaign efficiency and results.

MANAGE & SCALE - MONTH 4+ (PRICE DROP!)

We continue optimizing AND lower your monthly management fee to increase your ROI.

"I'VE TRIED GOOGLE ADS BEFORE. WHY SHOULD I TRY IT AGAIN?"

Either you tried setting up Google Ads yourself or you hired an agency to do it for you—and you weren't happy with the results. The fact is it's easy to set up Google Ads the wrong way. Our team has built hundreds of campaigns, so we know what it takes to succeed—and we can make sure your campaign has all of the essential ingredients. Want us to take a look at your existing campaign and give you our thoughts? We can do that, too.

OUR APPROACH

EVERYTHING YOU NEED TO SUCCEED—AND THEN SOME

EASY ONBOARDING

Long, complicated onboarding processes are the worst. That's why we've perfected a streamlined onboarding process that gets things moving fast, so you can see results sooner.

NO CONTRACT REQUIRED

We never lock you into a contract for our services. You can leave at any time, though we're confident you'll stick around when you see what we can do for your business.

AFFORDABLE MONTHLY FEE

Our pricing is highly competitive and small business friendly. We just think Google Ads management can (and should) be affordable. There are no surprise charges, just our monthly fee.

CAMPAIGN CREATION

When we say campaign creation includes everything, we mean everything: a custom landing page, keyword research, ad copywriting, extensions, conversion tracking, call tracking, and more. When you go with us, you can rest assured we're leaving no stone left unturned.

ONGOING OPTIMIZATION

We never take a "set it and forget it" approach to your campaign. Instead, our experienced strategists provide regular optimizations based on data. Over time, your campaign will get better and better as we hone in on what's really working.

PROOF IT'S ALL WORKING

How will you know your campaign is working? We carefully track all calls, contact form submissions, and/or sales your campaign generates. You'll know your campaign is working because you can see the results that really matter to you.

PUT OUR YEARS OF EXPERIENCE TO WORK FOR YOUR BUSINESS

We've built hundreds of campaigns across an array of industries, from local contractors and law firms to million-dollar online stores. When we build your campaign, we're putting our years of experience to work for your business.

PRICING

Know exactly what you're getting and how much it costs—no surprises.

Our pricing is structured to help you succeed. Once we Get your campaign running smoothly you will see a reduction in our management fee.

Google Ads Management Plan

START UP - CAMPAIGN CREATION

$1000 (month 1)

Creation of account, campaign, ad groups, ads, etc.

Custom landing page creation (converts 2x the quantity of leads for the same ad spend compared to driving traffic directly to website)

Reporting and tracking setup (for all calls and form submissions)

Retargeting to drive traffic back to your website that didn't convert

MONTHLY MANAGEMENT

$750 (months 2-3), $450 (month 4+)

Weekly campaign management to optimize for an increased conversion rate and decreased cost per lead (campaign management turns to bi-weekly starting in month 4)

Recommended monthly ad spend of $1-5K

Dedicated account management

Millions of dollars of ad spend spent... you're in good hands

GET STARTED -->

Ask about our add-ons

If looking to expand your campaign to gain additional exposure, GetPhound offers the following add ons:

Increased PPC Budget ($5K+) - for larger campaigns looking to generate more leads

Bing Ads Managmenet - capture additional clicks on the 2nd largest search engine

Local Service Ads - great for select service area businesses.

FAQ

Frequently Asked Questions

Why should my business do Google Ads?

As a business, you need to show up where potential customers are looking. These days, that’s Google search. Even if print ads are still working for you, you’re missing out if you’re not marketing to search engines, too.
How long does it take to start generating leads?

There are times when a campaign starts generating leads the same day it’s turned on. Other times, it takes 2-4 weeks, especially in competitive industries with a high cost per click.
How do you determine ad budget?

We base our recommended ad budget on a formula, taking into account the number of calls you are looking to generate per day and the average cost per conversion in your industry (based on our experience working
with others in your industry). The formula we use is the following:

Desired # of calls/day x average cost/conversion x days in a month = suggested ad budget/mo

To get an idea on the average cost per conversion for your industry, here is a list of industries and average ranges of conversion costs for each based on our experience:

Home Services: $60
Insurance: $75
Legal: $100
Professional Services: $70
B2B (Business to Business): $85

So to take this one step further, as an example. You are a local landscaper looking to generate 5 or so calls per day. Taking into account the average cost/conversion listed above and applying the above formula we would find a suggested monthly ad budget of $6000-$7500.

5 calls/day x $40-$50/conversion x 30 days = $6000 - $7500 per month
How will I know if my campaign is working?

We're super diligent about tracking conversions, meaning all of the calls, contact form submissions, and/or sales your campaign generates. You'll know your campaign is working based on results that actually matter to you.

What does my monthly fee cover?

Our in-house team of Google Ads strategists will be checking in with your campaign regularly, providing critical optimizations based on data. That means adjusting ad copy, keywords, negative keywords, landing page copy, bidding strategies, and more—not to mention adding any new features Google makes available. Plus, you get a dedicated account manager you can contact any time with questions or changes.
Do you provide reporting?

Yes. We provide clear monthly reporting that gives you a big-picture overview of your campaign's performance. Time and again, we've seen agencies provide long, complicated reports that don't actually tell the client anything. Our reports show you what matters, and we're always available if you have questions about it. We can also provide reporting more frequently if you'd like.
How to Calculate Monthly Ad Spend Based on Cost per Conversion

To plan your monthly ad spend effectively, estimate the number of conversions you want to achieve and multiply this by your target cost per conversion.

For example, if you aim to get 50 conversions per month and your average cost per conversion is $50, your monthly ad spend should be around $2,500.

50 conversions/mo x $50/conversion = $2500

This calculation helps you align your budget with your business goals, ensuring you allocate enough resources to achieve the desired number of leads without overspending.
I already do seo. should i do google ads, too?

Unlike organic SEO, Google Ads gets you to the top of search results fast and often starts generating leads fast, too. It’s the ideal complement to your organic SEO campaign, maximizing your visibility.