AI models rely on consistent, machine-readable data across the web. At a minimum, your Name, Address, and Phone number (NAP) must be:

• Displayed clearly on your website—in your footer, Contact, and About pages
• Embedded in schema markup (LocalBusiness structured data)
• Identical across all platforms: Google Business Profile, Apple Maps, Yelp, Facebook, Bing, and top directories

Inconsistencies = missed AI citations. Clean data is the foundation of GEO.

Google Business Profile (GBP) is no longer optional—it’s a primary data source for AI-generated answers. Here’s how to optimize it:

• Choose precise categories and secondary services
• Add attributes (e.g., “LGBTQ+ friendly,” “24/7 service,” “online scheduling”)
• Upload unique, high-quality photos
• Fill in your own Q&A with the most common client questions
• Keep everything updated—monthly at minimum

Want to show up in Google's AI Overviews or in ChatGPT answers? It often starts here.

Structured data is how AI engines “understand” your website. Implement  LocalBusiness, FAQPage, and Review schema on key pages to qualify for AI features and voice search.

• Include NAP, hours, services, and payment options in your LocalBusiness schema
• Use FAQ schema to highlight answers to real customer questions
• Apply Review schema to show off ratings, testimonials, and trust signals

Tools like Google’s Structured Data Markup Helper or ChatGPT itself can help generate this code.

AI engines love rich, specific, conversational content. You need to go deeper than generic service pages.

• Use long-tail, geo-targeted keywords like “emergency electrician in Wayne PA”
• Publish blog posts, service pages, and FAQs that address real local questions
• Add details about your team, community involvement, and service area
• Benchmark competitors—especially those already showing up in AI-generated results

Your content should sound like it was written by a local for a local. Because that’s who AI wants to recommend.



AI tools actively scan reviews for volume, sentiment, and recency. Encourage customers to leave reviews on Google and industry-specific platforms—and always respond professionally.

• Monitor insights in your Google Business dashboard (e.g., most-mentioned words in reviews)
• Highlight snippets from positive reviews on your site and in your schema
• Mention real customer names, towns, or landmarks to give reviews hyper-local context

A small number of high-quality, recent reviews can tip the AI scales in your favor.

AI aims to give users instant answers—often without a click. Make sure your content and listings are “answer-ready”:

• Highlight amenities and unique offerings (e.g., “pet-friendly,” “evening appointments available”)
• Fill your GBP Q&A with real questions customers ask
• Build conversational Q&A into your service pages



The goal? Your business shows up as the answer before anyone clicks anything.

AI engines still check your website’s speed, structure, and accessibility:

• Ensure fast mobile performance
• Use clean, accessible HTML with valid schema
• Maintain sitemaps and robots.txt files
• Follow ADA guidelines for usability and design



Clean code = clearer AI understanding = higher visibility.

We regularly test brand visibility using AI tools like ChatGPT, Perplexity, Claude, and Google’s AI Overviews.

• Track local search queries relevant to your niche
• Detect missing citations or schema
• Spot trends in review sentiment
• Measure your “AI visibility” across platforms



GEO isn’t a set-it-and-forget-it service. It’s a new frontier that rewards ongoing experimentation.