When you search for something on Google, you might have noticed that more and more of the top results are ads.
This is not your imagination. In recent years, Google has ceded more of its top spots to ads than ever before. In fact, you often have to scroll halfway down the page before you even see an organic result these days!
Naturally, if you’re a business owner, you’re probably wondering if it’s time to start investing in these ads yourself. Are Google Ads worth it? Do they really generate leads?
Google Ads definitely generate leads!
Many of our Google Ads campaigns generate several phone calls and contact form submissions every single day. Most industries convert 5% of their clicks into leads, but we aim for 10% or higher!
That said, Google Ads are an investment. They cost more than SEO because you are paying per click, which requires ongoing daily ad spend.
But deciding if Google Ads are worth it can come down to a simple question.
How much revenue are you generating compared to your spending?
With Google Ads, you’ll know exactly how much each new lead costs. We can track every phone call and contact form submission and tell you how much you spent to make it happen.
For example, let’s say you run your campaign for one month. In that month, you spend $1 per click, and roughly every 10 clicks brings in a phone call or contact form submission. In this scenario, each lead is costing you $10.
Furthermore, let’s say you convert half of these leads into a new customer. That means every new customer costs $20.
Then, let’s say each new customer brings you $1,000 in revenue. That means every $20 you spend on ads is bringing you $1,000 in revenue!
So if you had a budget of $50/day or $1,500/month, over the course of a month you could expect 1,500 clicks, 150 calls, and 75 new customers (if you’re closing 50% of leads) bringing in $75,000 in revenue. It’s more than clear that Google Ads would be worth it!
Now, we can’t promise you these exact margins, but we can promise you’ll be able to track your results and know if your campaign is worth it. Typically, we recommend a 3-month trial period so we have time to optimize your performance.
So if you want to find out if Google Ads is worth it, your first step is to give it a try!
But—and we can’t emphasize this enough—you must make sure your campaign is set up correctly.
Many business owners attempt to set up their own ads, only to waste thousands in ad spend without generating leads.
Always remember: Google wants you to spend more money, not less. It will recommend settings that cause you to bid higher, invest in broad keywords that don’t convert, and display your ads on unprofitable networks.
As a result, many businesses owners try Google Ads and conclude they aren’t worth it when in reality, their campaigns just weren’t set up right.
To really find out if Google Ads are worth it, you need an expert.
We can help you get the lowest possible cost per lead. We’ve tested our ads, settings, landing pages and more on hundreds of campaigns.
We’d be happy to help you launch your campaign and find out if it’s a worthwhile investment!
Also one of the best parts about Google Ads? If it’s not worth it, you can turn it off—simple as that.
So what’s stopping you? Give it a try and find out what Google Ads can do for your business.
Reach out today and we’ll tell you what the average cost per click is for your industry in your area!