Listen up, small businesses! There’s something you should know about Facebook, especially if you’re new to it.
Facebook is not an isolated marketing channel for your service or product.
What is it, then?
It’s a meeting space.
It’s about building relationships. It’s about engaging with your audience and showing them that you’re human – that you value your customers’ ideas, you’re staying relevant, and you can have a little fun every now and then. Are you more likely to pause on a dry, lengthy paragraph about a company’s services, or on a picture of a puppy in a Superman costume? You tell me! (If you want some advice on crafting posts, check out Paige’s hilarious blog.)
With that being said, Facebook certainly can be a platform for advertising – when you use the right tools. Of course you want to be seen; to “get phound!” That’s where Facebook ads come into play.
With ads, you can:
- Reach people based on location, age, gender, interests, and more.
- Use tools to see how your ads are performing (and make them even better).
So how do these ads work? Here are the basics:
1. Boosting posts. When you want to reach more people, you have to boost your posts, which means allocating some money to them. You can ensure that the people who like your page see the post, or you can target a new audience. Even just adding a dollar or two to your post can really make a difference when it comes to engagement (“likes” on your post, comments, shares, and photo views).
2. Page promotions. A page promotion helps you find people who are the right fit for your business using location, age, and interest targeting. This is a great way to get more “likes” and visitors to your page.
3. Local awareness ads. If proximity is important for your business (for example, if you’re a salon or restaurant), a local awareness ad is perfect for reaching folks in your town. Just choose the distance around your business and the age and gender of the people you want to reach.
4. Call-to-action buttons. Call-to-action buttons tell people what you want them to do when they see your page or ad. “Contact Us,” “Shop Now,” “Learn More,” etc. These buttons can link to your website, contact form, or any destination on or off Facebook that aligns with your goals. This is where the conversion happens!
There you have it – the super FUNdamentals of Facebook advertisements! You can get way more advanced with the ads in Facebook’s ad manager, but the options above are the ones available on your business page.
To learn more about the different advertisements you can make on Facebook, check out Facebook’s Ads Guide! Or if you’re feeling flustered and you wish you didn’t have to deal with all of this social media madness, get in touch. We’re glad to take managing your ads off your hands!