Are You A Yes Man (Or Woman) When It Comes To Business Development?

Josh Altman • April 25, 2016

As a growing business, we’ve experienced our fair share of growing pains. In the first year or two, we found ourselves jumping at every opportunity that came our way. Our biggest concern wasn’t bringing on the right clients, just bringing on any clients. No matter what service a potential client wanted, we were willing to take them on.

At the time, it seemed like a sustainable strategy since we were growing, but it proved to be just the opposite.

After enough trial and error, we concluded that what we needed was consistency – in what we were offering and to whom we were offering it. To date, this has proven a winning strategy. Here are a few of the most important things to consider when redefining your business model:

1) Identify Your Ideal Client

While this may seem simple enough, it’s actually a lot easier said then done. Something like “small businesses” doesn’t provide any true direction. You also need to consider specific industries, target areas, marketing goals, etc. If you’re able to understand what you’re looking for, you’ll have a much easier time determining if a new prospect is a good fit.

2) Define What You’re Offering

Even though you might be capable of offering 10 different services, maybe only 5 fit with your business model. The more services you offer, the more headaches you’ll create. Identify the services you know you excel in and structure your packaged offerings around those services. Not only will this give your strategy consistency, it will let you organize your roster of clients in terms of what they’re receiving.

3) Develop Partnerships For The Services You’ve Decided Not To Offer

After defining the services you’ll be offering, it’s still important to be a resource for those prospective clients with whom you don’t end up working. If you’re unable to provide a service to a new prospect, you should point him or her in the direction of another company that can. This makes a fantastic impression and is likely to create a new referral source for your business (both the client and the local partner).

Don’t get caught up being a yes man (or woman)! You shouldn’t be afraid to turn down prospects that aren’t a good fit for your business. If you aren’t 100% confident you can deliver top-quality service to a new prospect, be honest and/or direct him or her to another company that can.

In the long run you’ll have much fewer headaches and a sustainable growth model.

The post Are You A Yes Man (Or Woman) When It Comes To Business Development? appeared first on GetPhound.

< Older Post

Newer Post >

How to Rank Higher on Google My Business | GetPhound

By Ross Cohen • May 15, 2024

In this blog we delve into the pivotal role reviews play in local SEO. The blog emphasizes the importance of reviews as the top-ranking factor for Google My Business and outlines practical strategies for small business owners. We highlight the need to create a seamless review request process, incentivize reviews, leverage email lists, and encourage keyword-rich reviews. Satisfied customers are critical in boosting a business's prominence and, consequently, its Google My Business ranking. By implementing these tips, small business owners can enhance their online visibility, attract more customers, and optimize their presence on Google My Business to stand out in the competitive local market. Elevate your business today with these actionable insights.

How to Prioritize Your Online Marketing Budget

By Ross Cohen • March 20, 2024

This blog explains why effectively managing your online marketing budget is crucial for your small businesses. How to decide where to spend your money wisely will help achieve your goals. First, you need to figure out what's most important for your business. This could be getting more customers, showing up higher on Google, or bringing more people to your website. Then, focus your budget on these goals, like investing in ads or services that can help you get more leads. An example of this is a business owner who wants more customers and better Google rankings. Finally, it covers tips for managing your budget, such as checking how well your current marketing is working and adjusting as needed. Overall, it's about using your money smartly to make your business succeed online.

Why Google Ads is the Best Option for Lead Generation

By Ross Cohen • February 22, 2024

The Power of Google Ads for Lead Generation In the world of digital marketing, lead generation is the lifeblood of small businesses. But with so many options available, why should small business owners turn to Google Ads for lead generation? Immediate Impact: Results at Your Fingertips One of the most compelling reasons to choose Google Ads for lead generation is the immediate impact it can have on your business. Unlike search engine optimization (SEO) that takes time to build momentum, Google Ads delivers results almost instantly. The moment you launch a Google Ads campaign, your ads start appearing in search results, driving potential leads to your website. This instant visibility can lead to immediate inquiries and conversions. For small businesses looking to boost their leads quickly, Google Ads is the perfect tool. More Opportunity, Less Limitation Google Ads offers small businesses a world of opportunities that can be hard to match with other forms of marketing. It's a versatile platform that allows you to target specific keywords, demographics, locations, and even the devices your audience uses. This level of precision ensures that your message reaches the right people at the right time. Additionally, with Google Ads, you have control over your budget. You can set daily or monthly spending limits, ensuring that you stay within your financial comfort zone. This means you can tailor your lead generation efforts to suit your budget, making Google Ads accessible for businesses of all sizes. An Investment, Not an Expense Small business owners often hesitate to invest in advertising, viewing it as an expense rather than an investment. However, Google Ads challenges this perception. When you launch a Google Ads campaign, you're essentially investing in the growth of your business. Every dollar spent on Google Ads can potentially bring in leads and customers, leading to revenue that far surpasses your advertising expenditure. It's a cost-effective way to scale your business and see a tangible return on investment (ROI). Viewing Google Ads as an investment allows small business owners to unlock its full potential for lead generation. Transparency and Informed Decision-Making In the world of business, data is power, and Google Ads provides a wealth of it. The platform offers unparalleled transparency, allowing you to track the performance of your ads with precision. You can see exactly how many clicks your ads receive, the keywords that drive the most traffic, and even the cost per lead. This level of data allows you to make informed decisions about your lead generation strategy. You can identify what's working and what needs improvement, enabling you to refine your campaigns for better results. The transparency and data-driven nature of Google Ads empower small business owners to optimize their marketing efforts continuously. Conclusion: The Smart Choice for Small Business Lead Generation In conclusion, Google Ads is undeniably the best option for small business lead generation. Its ability to provide an immediate impact, offer vast opportunities, be an investment rather than an expense, and deliver transparent data makes it a standout choice. By leveraging Google Ads, small business owners can quickly boost their leads, reach a highly targeted audience, and see a tangible return on investment. It's a tool that empowers you to make informed decisions about your marketing strategy and drive your business towards growth and success. So, don't miss out on the incredible potential of Google Ads for lead generation—start harnessing its power today. To learn more about GetPhound's pay-per-click solutions, visit our Google Ads service page.

How To Pick A Blog Topic For SEO

By Ross Cohen • December 15, 2023

Discover the art of selecting the perfect blog topic for SEO as a small business owner. Learn the significance of answering common customer questions, providing DIY advice, and how it all connects to search-ability. Dive into the world of great ideas for an SEO blog topic and understand why patience is crucial in your SEO journey.

Sources Of SEO Traffic

By Ross Cohen • November 20, 2023

In this blog, we discuss the various sources of organic SEO traffic. Small business owners, buckle up as we explore direct traffic, organic search traffic, referral traffic, email traffic, and social traffic, all seen in Google Analytics. Discover why each source requires unique efforts and how their combination creates a robust SEO campaign.

How SEO Works

By Ross Cohen • October 20, 2023

In this article, we'll demystify the world of SEO (Search Engine Optimization) for small business owners. We'll explain how SEO works by illustrating the connection between activity, rankings, traffic, and business growth. Plus, we'll emphasize the importance of patience, as SEO is a long-term strategy that can significantly boost your online presence.