The world has slowly been transitioning to virtual technology over the last few months. People are learning to adapt, work remotely, and rely on the internet more heavily. Your business’s online presence should adapt as well! Here are a few ideas for updating your website to better suit the shifting needs of your customer base.
1. Present Clear Updates About The State Of Your Business
Don’t leave room for confusion: make updates about your operations clear. Are you open and operating? Scheduled to open? Operating with limited hours? Use your website to spread the word and highlight the safety precautions you’re taking to give your clients peace of mind.
A notice across the top of your website or a slide-in message can be used to put the news front and center. (You could use a popup, but subtler approaches might go over better with visitors.) Simple and clean design is always better to convey a professional appearance. Outlining the current status of your business’ operations is important for keeping your customers in the know.
2. Modernize Your Identity
Refreshing your brand and the appearance of your business can be a time-consuming undertaking. Design is ever-evolving. Even large companies with established identities are always improving the quality of their marketing materials. Most designs that worked 10 years ago do not have the same impact they do today.
Is your website mobile responsive? Is your content cleanly laid out and organized? Is your copy readable, with enough contrast and whitespace? If you have some time on your hands and need to modernize your business’s website or identity, now is the time to do it.
3. Make it Easy to Get In Touch
Understandably, your customers and clients will have more questions for you these days. They might want to know if you can accommodate a special request or how your lead times have shifted during the current situation. Now is a great time to make sure it’s easy for clients to get in touch with you.
Make sure your contact form or chat support options are easy for people to find on your website, and that you are ready to quickly answer any inquiries that come in. Your current and potential customers will appreciate that you are accessible and responsive.
Updating Your Website Doesn’t Have to Be Hard
If this feels like the perfect time to ramp up your web presence, we can help. Keep your customers in the know. Identify your website’s weaknesses and improve upon them. Creatively engage your customers to keep your business at the top of their minds. Not sure where to start? Set up a free consultation with one of our strategists.